known for


Custom Jewelry

Personal Service

The West Coast Jewelers:

Known for honesty, custom jewelry, and exceptional service even at the best price.

Come and see us at our showroom in Lomita, California - just south of Los Angeles, Hollywood, and north of Long Beach

We service customers from Palos Verdes, the Beach Cities, Torrance, and more. All over the South Bay, our customers who know us, trust us. 

If you’re not from Lomita, Rolling Hills, Torrance or Redondo Beach (some place close by), you can still work with us! We create custom jewelry, and buy or sell your jewelry, watches, coins and bullion. We pay the most for gold, silver, platinum, diamonds, and more. And we don’t just say that - if you want, shop around! Learn our honesty as we earn your business. 

Browse our online Shop here. In our shop, we have just a few pieces that are representative of all we buy and sell. Some things you’ll always find both here and in our Lomita Showroom: high-quality, high-karat gold chains, bracelets, rings, engagement rings, fine watches, designer glasses, beautiful gold and diamond charms and pendants, and earrings. When you need a gift that sends the right message, we're here for you.

We have customers who come to us from Manhattan Beach because we pay more for their gold. We have customers all over Torrance, CA who come to West Coast Jewelers to get the best Cuban links. We have customers from Redondo Beach and Palos Verdes who trust us for the most beautiful engagement rings. Our customers in Hermosa Beach know to come to us for high-quality, unique Custom Jewellery. We deal with fine watch collectors in Rolling Hills who want a fair deal when buying or selling. We work with fine jewelry collectors all over the Palos Verdes Peninsula and Torrance who love our selection of fine designer glasses and diamond and gold earrings. But also know that our online Shop here is just a tiny fraction of all that we carry.

Our customers in PV, Torrance and the Beach Cities know we’re the best place to come sell rare coins. We simply pay more for gold and silver - because we can. We’re not going to treat you like so many other places do. That’s not how we do business. We’re honest and direct about bullion and jewelry buying when it comes to gold and silver coins and jewelry.

Use our Custom Jewelry page to design something completely unique and special. We love making you something nobody else has.

But if you don’t know us, come check us out! Give us the opportunity to show you our exceptional service and excellent prices. We’re here to earn your business.